McLaren, a symbol of extreme engineering, speed and precision design, has officially announced the arrival of McLaren Golf, a new division that takes the British brand’s DNA into an unexpected territory: the golf course.
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Relic from the Titanic Could Fetch Nearly US$500,000 at Historic Auction
More than a century after the sinking of the RMS Titanic, a rare and deeply symbolic object is once again drawing worldwide attention — and is expected to command an impressive sum on the collectors’ market.
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The Cartier watch collection is heading to auction — and could surpass US$15 million
One of the most anticipated auctions in the world of luxury has just been confirmed — and it promises to make history in high watchmaking. Sotheby’s has announced…
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Rarest Patek Philippe Returns to the Spotlight and Could Set a New Auction Record
One of the most iconic and coveted watches in the history of haute horlogerie is about to shake up the global market once again.
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The financial habit of the rich: 5 things they avoid financing
While much of the middle class relies on installments, financing, and interest, wealthier people follow a completely different logic: they pay upfront — and that changes everything.
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A mysterious Aston Martin with a “Batmobile look” appears out of nowhere and intrigues millionaires
A car appeared without warning, without explanation — and with a “Batmobile” look that seems to have come straight out of a Batman movie.
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Cristiano Ronaldo turns to R$30,000 technology to speed up injury recovery
Even with a career spanning more than two decades in professional football, Cristiano Ronaldo continues to invest in advanced methods to take care of his body and maintain top-level performance.
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A $225 tequila inspired by the World Cup trophy is drawing attention in the luxury world
The approach of the 2026 FIFA World Cup is already inspiring exclusive products — including in the world of premium beverages. The tequila brand Don Julio has announced a limited edition of the famous Don Julio 1942, created especially to celebrate the tournament organized by FIFA.
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Louis Vuitton unveils pocket watch inspired by Mount Fuji with miniature mechanical scene
Louis Vuitton has presented a new and impressive pocket watch that combines haute horlogerie, art, and traditional enameling techniques.
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YouTuber attempts to rebuild $4 million Bugatti Chiron after serious crash
Repairing a Bugatti Chiron Pur Sport, one of the most exclusive hypercars on the planet, would already be a challenge for any specialized workshop. But a recent project is drawing attention precisely because it is attempting the seemingly impossible: rebuilding a severely damaged Chiron outside the brand’s official network.
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