Super Bowl LX, held on February 8, 2026 at Levi’s Stadium, was more than one of the biggest sporting events of the year — it also became a stage for the most coveted pieces in watchmaking.
+ Bad Bunny wears a R$ 365,000 watch at the 2026 Super Bowl show
From million-dollar luxury chronographs to surprising retro choices, the watches worn by celebrities, athletes, and VIP guests at Super Bowl LX 2026 captured as much attention as the game and the halftime show.
Here are the watches that stood out most in the stands and on the wrists of the night’s icons — with approximate prices, style, and what each piece represents in today’s high watchmaking landscape.
Bad Bunny — Audemars Piguet Royal Oak Selfwinding with malachite dial
Estimated price: ~US$ 75,700 (~R$ 390,000)
The Puerto Rican artist chose one of Audemars Piguet’s newly released pieces for his halftime performance: a Royal Oak Selfwinding in 18K yellow gold with a natural green malachite dial. Each dial features a unique stone pattern, making every watch distinct and visually striking.
This choice blends watchmaking tradition with a bold aesthetic — and stood out for its presence on stage and in event photos.
Tom Brady — Audemars Piguet Royal Oak Perpetual Calendar “Bleu Nuit, Nuage 50”
Estimated price: ~US$ 500,000 (~R$ 2,600,000)
The legendary quarterback wore one of the most coveted watches of the night: a Royal Oak Perpetual Calendar in blue ceramic with a monochromatic strap and case. The piece combines a high complication — perpetual calendar — with modern technical material, resulting in a look that is both sophisticated and sporty.
Even off the field, Brady remains one of the most influential names in the world of watch collectors.
Jay-Z — Patek Philippe Grand Complication ref. 6102P-001 “Celestial”
Estimated price: ~US$ 260,000+ (~R$ 1,350,000+)
Among the stands, rapper and entrepreneur Jay-Z was seen wearing a platinum Patek Philippe Celestial, a high watchmaking timepiece that displays a star chart and moon phases. This model is a true icon of the Swiss brand and represents one of the most sophisticated combinations of mechanical artistry and poetic aesthetics.
Jamie Foxx — Hublot Big Bang Unico King Gold Pavé
Estimated price: ~US$ 120,000+ (~R$ 620,000+)
The actor opted for an exuberant choice: a Hublot Big Bang Unico King Gold Pavé with an 18K gold case and hundreds of set diamonds. The piece combines strong visual presence with a robust chronograph movement — a glamorous highlight in the stands.
Christian Gonzalez — Breitling Super Chronomat B01 44 (red gold)
Estimated price: ~US$ 25,000–45,000 (~R$ 128,000–230,000) — variation depending on configuration
The New England Patriots cornerback appeared wearing a Breitling Super Chronomat B01 44 in red gold, reflecting the brand’s partnership with the NFL and its focus on sophisticated, sporty, and durable chronographs.
Travis Scott — Casio Calculator Watch (retro)
Estimated price: ~US$ < 100 (~R$ < 500)
In striking contrast to the luxury watches around him, the rapper brought a touch of pop nostalgia with a vintage Casio calculator watch — a reference to the 1980s. The accessible piece shows how an accessory can be just as symbolic as it is sophisticated.
What these watches say about style and status at the Super Bowl
Super Bowl LX revealed an extraordinary diversity of choices in the world of watchmaking:
- Swiss high watchmaking in gold, platinum, and ceramic dominated the wrists of the most influential names.
- Exuberant, diamond-set pieces expressed flamboyance and social presence.
- Cultural and retro elements showed that personal style often speaks louder than price.
At an event where status and image go hand in hand, watches became an essential part of the visual narrative — just as important as the plays on the field and the musical moments of the halftime show.
This content was created with the help of AI and reviewed by the editorial team.
