When Bad Bunny appeared at the Super Bowl, it wasn’t only the presence of the Latin star that caught attention behind the scenes of the most-watched event in the world. For those who follow fashion and watchmaking with a trained eye, one detail spoke louder than any outfit: the watch on his wrist.
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Discreet to the general public but instantly recognizable among collectors and specialists, the accessory chosen by Bad Bunny reinforced something the artist has been building for years — his status as a global reference for style and contemporary luxury.
An Audemars Piguet that doesn’t go unnoticed by those who understand
The watch worn by Bad Bunny is an Audemars Piguet Royal Oak, a model that holds an almost mythical place in Swiss high watchmaking. Created in the 1970s, the Royal Oak redefined the concept of a luxury sports watch and today remains one of the most desired pieces on the market.
The version seen at the Super Bowl stands out for a rare detail: a malachite dial, a natural stone with a deep green tone whose veins make each piece completely unique. No two dials are the same — a quiet luxury that doesn’t rely on logos or excess.
Produced in 18-karat yellow gold, the model brings together tradition, boldness, and exclusivity, three elements that directly align with Bad Bunny’s aesthetic.
How much does Bad Bunny’s watch cost?
In the international market, versions of the Audemars Piguet Royal Oak with a malachite dial can easily exceed US$70,000 (approximately R$365,000), especially when traded outside traditional retail. In specialized resales and on the secondary market, this value can rise considerably depending on the condition of the piece and demand.
It’s not just a watch — it’s a collector’s asset.
Why this choice says so much about Bad Bunny
Unlike celebrities who opt for maximalist watches or diamond-covered models, Bad Bunny follows a more sophisticated path: luxury for those who know how to recognize it. Choosing a Royal Oak with a natural stone dial suggests real familiarity with the world of high watchmaking, not just the status it represents.
It’s the kind of accessory that speaks to CEOs, collectors, and insiders — not to obvious display cases.
The Super Bowl as a showcase of new luxury
More than a sporting event, the Super Bowl has established itself as one of the world’s biggest cultural showcases. Strategic appearances, carefully planned looks, and handpicked accessories are all part of the narrative.
In this setting, Bad Bunny’s watch worked as a silent signature: less ostentation, more substance. A kind of luxury that doesn’t need to be explained — only recognized.
This content was created with the help of AI and reviewed by the editorial team.
