The iconic jewelry brand Tiffany & Co. once again proved its prestige by opening a café in São Paulo that quickly sold out its reservations. The success of the venture is surprising, considering a croissant costs $9 (50 R$) and a full breakfast reaches $90 (500 R$).
Tiffany & Co.’s Blue Box Café, famous for its sophisticated setting inspired by the film “Breakfast at Tiffany’s,” opened its doors in the Brazilian capital and, within a few days, had no more reservations available. The concept, already successful in cities like New York and London, offers an exclusive gastronomic experience combined with the elegance and tradition of the brand.
The café’s menu includes classic options, like delicately prepared croissants, as well as more elaborate dishes reflecting Tiffany & Co.’s refinement. The high price did not discourage customers, who saw the experience as a unique opportunity for luxury and sophistication.
The quick sell-out of reservations reflects the strength of the brand and the desire of Brazilians for exclusive and Instagrammable experiences. The arrival of Blue Box Café to Brazil reinforces the trend in the luxury market to invest in gastronomy as an extension of their brands’ lifestyle.
For those who were unable to secure a reservation, it is expected that new dates will be available soon. After all, having breakfast like Audrey Hepburn, even with high prices, seems to be a dream many want to fulfill.
The Blue Box Café arrives in São Paulo on March 27 and will remain open until April 30.
This content was created with the help of AI and reviewed by the editorial team.
