According to Luxury Launches, the meeting of luxury design and cinema has never been so cinematic. The iconic Tiffany & Co. selected pieces from its historic archive and contemporary high jewelry creations to shape the aesthetic of Guillermo del Toro’s new film, *Frankenstein*. The result? A hypnotic fusion of elegance, art, and visual storytelling.
For the first time in nearly two centuries of history, Tiffany has opened its legendary archive of rare diamonds and brought them directly to the big screen. The film, produced by Netflix and starring Oscar Isaac, Jacob Elordi, Mia Goth, and Christoph Waltz, had its world premiere at the Venice Film Festival, marking a milestone for the jewelry house founded in 1837 in New York.
According to Luxury Launches, Tiffany & Co. is also the first luxury jeweler to partner with Netflix — and it’s celebrating this collaboration in style. The windows of its flagship store, The Landmark, in Manhattan, have been transformed into a true visual spectacle, with animations inspired by the film’s dark and refined aesthetic. Fifth Avenue and 57th Street were illuminated with dramatic lighting and projections synchronized to the score composed by Academy Award–winner Alexandre Desplat, creating an immersive experience that shines even brighter after nightfall.
As part of the celebration, the brand also released an exclusive five-minute documentary revealing behind-the-scenes moments from the production and the creative process behind the jewelry selection. The short film offers an intimate look at the collaboration between Guillermo del Toro, costume designer Kate Hawley, actress Mia Goth, and Christopher Young, vice president and creative director at Tiffany & Co. The film dives into the maison’s extensive archives, showcasing historical pieces and objects that perfectly complement the gothic and sophisticated universe of Frankenstein.
The Frankenstein-inspired windows can be seen at The Landmark in New York from October 8 to November 3. The exhibition at Selfridges London will run from October 17 to November 9. The film will be screened in select theaters starting October 17 and will premiere globally on Netflix on November 7.
With this collaboration, Tiffany & Co. reinforces its position as a symbol of timeless luxury and creative innovation — proving that when brilliance meets cinema, the result is simply unforgettable.
Source: Luxury Launches. This content was created with the help of AI and reviewed by the editorial team.
