Photo: Unsplash
Christie’s has just auctioned the world’s most expensive Louis Vuitton bag, and it doesn’t even come close to the price of a vintage Birkin. Certainly not the bag I envisioned to set new records, but the bag had its moment, and with the touch of an artist by its side, who are we to argue?
The LV x YK pumpkin bag resulted from the collaboration of Louis Vuitton with acclaimed contemporary Japanese artist Yayoi Kusama for a second collaboration scheduled for January 2023.
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The Kusama touch has not only made it a fan favorite but also turned it into the most expensive Louis Vuitton bag ever sold.
This distinctive yellow pumpkin bag, crafted from sumptuous grained cowhide, showcases the iconic Monogram pattern of the Maison across its surface and evidently takes the shape of a pumpkin, its cutest and defining feature. It includes silver hardware and measures 20 x 19.7 x 20 cm. The pumpkin bag was estimated at a Christie’s auction between $10,000 and $15,000 but sold for four times the estimated value, at $44,100. The price is also owed to the involvement of a significant artist.
LV’s first connection with Kusama in 2012 drew millions of eyes, and the second set was no different. In fact, for the second collaboration, an enthusiastic Louis Vuitton took over Tokyo with a marketing masterplan, using a blend of augmented reality experiences and physical installations featuring Kusama, a 93-year-old artist, and her works all over the city.
With the LV x YK pumpkin bag setting records, it seems all this work was worthwhile, and the bag is certainly not just an accessory; it’s art with a purpose!
Source: Luxury Launches
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