Tesla CEO Elon Musk stated in 2023 that there were over one million pre-orders for the Cybertruck, and sales appeared strong throughout most of 2024.
Now, less than a year later, Tesla is offering a significant discount on the electric pickup truck in response to declining sales, as the “15 minutes of fame” surrounding the truck have ended.
The electric vehicle manufacturer is offering discounts of up to $2,630 for demonstration models of the Cybertruck and $1,600 for new models, according to Robb Report. The Cybertruck starts at $82,235, including delivery fees, while the upgraded Cyberbeast starts at $102,235, according to the site.
According to industry analysts, Tesla sold around 39,000 Cybertrucks in 2024, which is not a small number for an electric vehicle but falls far short of Tesla’s ambitions. One analyst even called the Cybertruck a “failure.”
“I think the Cybertruck can now officially be considered a failure,” said Karl Brauer, an analyst at iSeeCars, to Automotive News. “Remember, this was supposed to be Tesla’s F-150.”
“Tesla’s F-150” did indeed surpass the actual F-150 in sales, at least for the fully electric F-150 Lightning, which saw 33,510 units sold last year, according to Cox Automotive. Both the F-150 Lightning and the Cybertruck have faced a general decline in enthusiasm for EVs in the U.S. However, Ford sold a total of 834,641 F-Series trucks last year, a vehicle segment — full-size trucks — that the Detroit automaker has dominated for nearly half a century.
According to many traditional industry observers, that’s the real number to beat. Still, there’s room for growth, with a $60,000 Cybertruck on the way, which could increase volumes even if it’s unlikely to draw much attention from the F-Series.
Source: Robb Report. This content was created with the help of AI and reviewed by the editorial team.
Stay up-to-date with the latest news on our Facebook page.
