In preparation for the annual Watches & Wonders fair in Geneva in April — the largest trade show in the watchmaking world — much is being said about which timepieces Patek Philippe will unveil.
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Louis Vuitton and Kari Voutilainen: the biggest watch collaboration of 2025
Louis Vuitton’s watchmaking continues to surprise the luxury market. After the impactful partnership with Rexhep Rexhepi from Akrivia, the French brand joins forces with another master of independent haute horlogerie: Kari Voutilainen.
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Sotheby’s Announces Auction of UFO-Inspired Watches: the “Area 51” of Haute Horlogerie
The renowned auction house Sotheby’s is ready to surprise collectors and horology enthusiasts with an exclusive event: the “Area 51” themed auction, dedicated to futuristic watches that evoke the aesthetics and mystery of UFOs.
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Leonardo DiCaprio was named the newest Rolex brand ambassador in 2025
Leonardo DiCaprio has officially joined the Rolex family as its newest ambassador, the Swiss luxury watchmaker announced on February 25, 2025.
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Why the “Swiss Made” Label on Your Watch Doesn’t Mean What You Think
The “Swiss Made” label is synonymous with quality, precision, and tradition when it comes to watches, but did you know that this mark of origin doesn’t exactly guarantee what many believe?
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Tom Brady shines at the Super Bowl with a Jacob & Co. watch valued at $740,000
Tom Brady may have retired from the field, but his style continues to draw attention. At Super Bowl 59, the legendary quarterback – a seven-time champion and NFL record holder – impressed not only with his presence but also with the luxury accessory on his wrist.
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Neymar vs. Cristiano Ronaldo: Who Has the Most Luxurious Lifestyle?
When it comes to luxury lifestyles in the football world, two figures are undisputed: Neymar and Cristiano Ronaldo. Both are not only icons on the field but also have careers that reflect power, success, and sophistication off it.
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What are Pilot Watches, the aviation watches?
Pilot Watches, or aviation watches, are models specifically designed to meet the needs of pilots.
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Bulgari Serpenti Mechanical: Revolution in the Luxury Icon in 2025
The Bulgari Serpenti gained prominence almost immediately after its launch in 1948. Its reputation grew even further when Elizabeth Taylor wore a famous gold Serpenti bracelet-watch during the filming of Cleopatra in 1962.
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Georgina Rodríguez wears a $400,000 watch alongside her Apple Watch
Georgina Rodríguez, the stunning girlfriend of Cristiano Ronaldo, is known for her passion for fitness and impeccable style.
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