No giant diamonds, no flashy jewelry. At the 2026 Met Gala, one of the most talked-about items of the night appeared almost unnoticed on Mark Zuckerberg’s wrist.
Mark Zuckerberg arrived at the event wearing an extremely rare watch from the independent British watchmaker — a choice that immediately caught the attention of collectors and luxury market specialists.
According to information published by the portal Luxury Launches, the businessman chose a George Daniels Co-Axial Anniversary in yellow gold, a piece considered practically inaccessible even among major millionaires.
A rare piece even in the world of billionaires
The watch worn by Zuckerberg does not draw attention because of its size or excessive shine. Its true value lies in its exclusivity and historical importance within haute horlogerie.
Produced in an extremely limited edition, the model pays tribute to one of the most important inventions in modern watchmaking: the co-axial escapement created by George Daniels. The system revolutionized watch mechanics by improving precision and reducing internal wear.
Its rarity is striking. As highlighted by Luxury Launches, only 35 units in yellow gold were produced worldwide.
This turned the accessory into an almost legendary object among collectors, with valuations that can exceed US$ 1 million depending on the provenance and condition of the piece.
Zuckerberg swapped the “Silicon Valley uniform” for quiet luxury
For years, Mark Zuckerberg was known for repeating almost the same look: neutral T-shirts, basic hoodies and the minimalist appearance typical of technology executives.
But that image has changed.
Recently, the billionaire has shown growing interest in the world of premium menswear and, above all, niche watchmaking — a segment highly valued among the ultra-rich.
At the Met Gala, this shift became even more evident. Instead of choosing a flashy accessory to generate instant buzz, Zuckerberg opted for a piece almost “invisible” to the general public, but extremely valuable to those who understand the subject.
The new status symbol among the ultra-rich
The choice also highlights an increasingly strong trend among billionaires: so-called “quiet luxury”.
In this world, exclusivity is worth more than visual ostentation. The goal is no longer to display obvious brands, but to demonstrate knowledge, restricted access and cultural sophistication.
Independent watches signed by masters of artisanal watchmaking have become the ultimate symbols of this movement — and the model worn by Zuckerberg fits exactly into that profile.
According to the Luxury Launches report, George Daniels pieces rarely appear on the market, further increasing the fascination surrounding the watch displayed at the 2026 Met Gala.
The watch ended up stealing part of the event’s attention
Even surrounded by celebrities, extravagant outfits and million-dollar jewelry, Zuckerberg’s discreet accessory ended up becoming one of the most talked-about subjects of the night among luxury industry specialists.
The reason goes beyond the price.
For collectors, wearing a George Daniels Co-Axial Anniversary does not simply represent wealth — it represents access to one of the most exclusive objects ever produced by contemporary watchmaking.
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Source: Luxury Launches. This content was created with the help of AI and reviewed by the editorial team.
