Lamborghini announced that it has set a new sales record after delivering over 10,000 vehicles worldwide in 2024. This number easily surpassed the previous record, which was set only one year earlier.
In total, Lamborghini delivered 10,687 vehicles globally in 2024. This number is 6% higher than the total in 2023, the first year the Italian sports car manufacturer sold more than 10,000 vehicles. The new record also illustrates how much Lamborghini has managed to change things this century.
The company spent much of the 1970s through the 1990s on the brink of financial collapse, although its fortune has been on an upward trajectory since it was acquired by Audi AG (which is owned by Volkswagen AG) just before the turn of the century.
The hybrid Revuelto is sold out until 2026
Lamborghini did not provide detailed sales figures per vehicle. The company stated that all three 2024 models — Urus, Revuelto, and Huracán — showed “balanced growth.” This likely means the Urus deserves the most credit for the record. The SUV has consistently been the brand’s best-selling model since its introduction in the 2018 model year and was responsible for 60 percent of its sales in 2023, the most recent year for which specific vehicle delivery information was available. An updated hybrid version called the Urus SE debuted last spring.
Lamborghini provided sales figures by macro-region, each of which also saw growth in 2024. Leading the way was the Europe-Middle East-Africa region, where sales grew by 6%, to 4,227 units. In the Americas region, sales grew by 7%, with 3,712 units sold, and in the Asia-Pacific region, sales increased by 3%, reaching 2,748 units.
Temerario deliveries to start in 2025
There is a chance that things could get even better for Lamborghini. As strong as last year’s sales numbers were, they do not include the company’s newest car, the hybrid Temerario, which will replace the outgoing Huracán as the third model in the lineup in 2025. Deliveries of the Urus and Revuelto should also remain stable, as both vehicles are sold out until 2026. A fourth model, which is expected to be the electric grand tourer concept Lanzador, will also arrive before the end of the decade.
Stay up to date with the latest news through our Facebook page. Image source: Instagram @lamborghini. This content was created with the help of AI and reviewed by the editorial team.
Ver essa foto no Instagram
