Dua Lipa, one of the most influential artists of today, has just become the face of the coveted Chanel 25 bag.
This new release represents much more than just another Chanel fashion campaign – it is a reflection of the singer’s journey, transforming her passion for style and independence into a true luxury icon.
From first luxury purchase to front row: Dua Lipa’s connection with Chanel
The daughter of Albanian immigrants and born in London, Dua Lipa has always had a special connection with fashion. Her relationship with Chanel began early in her career when she used her first major paycheck to buy an iconic Chanel Boy bag.
In an interview with Vogue, the singer revealed:
“When I signed my first record deal in 2014, I quit my job at a restaurant. With my first big paycheck, I went straight to the brand’s store. Buying that Boy bag was a powerful moment for me. Later, I bought a leather backpack from the brand. That represented independence and achievement.”
Now, years later, Dua Lipa arrives at the brand’s Spring-Summer 2025 haute couture show as the official ambassador for the new bag, solidifying her connection with the French fashion house.
Chanel 25: reinventing a luxury icon
The new bag is a modern reinterpretation of the classic Chanel 2.55, launched 70 years ago and considered one of the greatest symbols of timeless luxury.
Designed to cater to the contemporary woman, the piece blends sophistication with functionality:
- Flexible hobo design for versatile use.
- Spacious side pockets, perfect for everyday essentials.
- The iconic interlocking double C logo, reinforcing its exclusivity.
Dua Lipa describes her experience with the bag:
“I’m obsessed with this piece! As someone who is always on the move, I love carrying everything with me. There’s space for my books, sunglasses, notebooks, and even my crystals. It’s simply the perfect bag!”
The campaign: Dua Lipa’s style in motion
The official Chanel 25 campaign was shot by renowned photographer Gordon von Steiner and features a vibrant aesthetic inspired by music videos.
Dua Lipa strolls through the bustling streets of New York, radiating glamour and attitude to the rhythm of “She Drives Me Crazy” by Fine Young Cannibals. Additionally, the singer stars in a series of static images captured by David Sims, which will be part of a global campaign set to launch in March.
Dua Lipa and Chanel: a symbol of elegance and power
Dua Lipa’s rise reflects the essence of the bag: a mix of sophistication, independence, and reinvention. From being a fan of the brand to becoming a global ambassador, the singer reaffirms her influence in the world of fashion and luxury, establishing herself as a true icon of the new generation.
With the Chanel 25, fashion meets practicality, and luxury becomes even more desirable.
Source: LuxuryLaunches. Photo: Instagram @dualipa. This content was created with AI assistance and reviewed by the editorial team.
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