Super Bowl LX, held on February 8, 2026 at Levi’s Stadium, was more than one of the biggest sporting events of the year — it also became a stage for the most coveted pieces in watchmaking.
Read More
English
Bad Bunny wears a R$ 365,000 watch at the 2026 Super Bowl show
When Bad Bunny appeared at the Super Bowl, it wasn’t only the presence of the Latin star that caught attention behind the scenes of the most-watched event in the world. For those who follow fashion and watchmaking with a trained eye, one detail spoke louder than any outfit: the watch on his wrist.
Read More
New Louis Vuitton table clock costs more than a luxury car
Louis Vuitton has once again drawn attention in the world of luxury by going beyond fashion and traditional watchmaking. The French brand introduced a mechanical table clock shaped like a vintage truck, a piece that blends historical heritage, precision engineering, and values that rival high-end automobiles.
Read More
€400,000 Ferrari is stolen and destroyed minutes later in an absurd crash
Not every supercar theft ends in a cinematic chase. In some cases, the story is over before it even begins — and that is exactly what happened to a Ferrari 488 Pista, one of the most exclusive models ever produced by the Italian brand.
Read More
Kim Kardashian spends $170,000 on an ultra-private weekend in the United Kingdom
When Kim Kardashian appears in public, almost nothing is casual. That’s why the businesswoman’s recent trip to the United Kingdom, which sparked rumors of a possible romance with Lewis Hamilton, drew attention not exactly because of the alleged involvement — but because of the level of luxury involved in trying to keep everything away from the spotlight.
Read More
Louis Vuitton unveils a $4.72 million titanium watch in partnership with De Bethune
Louis Vuitton has just elevated its status even further in the world of high horology. In a historic collaboration with independent Swiss watchmaker De Bethune, the maison presented a titanium watch that can reach an impressive $4.72 million — a piece that blends extreme engineering, mechanical art, and a clear strategic message: Louis Vuitton wants to be taken seriously by top collectors.
Read More
3 fragrances to join the Arab perfume craze in 2026
In 2026, the Arab perfume market has moved beyond a niche to become a global phenomenon, driven by consumers seeking intense, long-lasting and striking scents, far beyond traditional Western fragrances.
Read More
Arabian perfumes conquer the world; see prices and the most popular of 2026
Arabian perfumes have moved beyond a niche category to become one of the hottest trends in the global fragrance market in 2026.
Read More
Jacob & Co. launches luxury watch with real Bitcoin mining capability
According to information published by Finbold, a website specializing in finance, cryptocurrencies, and technological innovation, GoMining has entered into an unprecedented partnership with luxury watchmaker Jacob & Co. to launch a watch that combines haute horology with real Bitcoin mining.
Read More
Giorgio Armani’s Madison Avenue pied-à-terre listed for sale for nearly $10 million
One of Manhattan’s most discreet and sophisticated addresses has just entered the luxury real estate market. Giorgio Armani’s apartment on Madison Avenue has been listed for $9.95 million, just five months after the designer’s death at the age of 91 in Milan. The information was reported by The Richest, a website specializing in high-end wealth and real estate.
Read More