In a year full of unexpected choices in the fashion world, a brand known as the “Balenciaga of Belarus” launched a collection that broke barriers.
The bubble wrap garments from ‘Balenciaga of Belarus’ were presented on December 30 to celebrate the arrival of the New Year and quickly went viral on social media.
The phenomenon began when a woman discovered the creations in a store in Minsk. By sharing her find online, the clothes gained attention and sparked divided opinions: while some praised the bold style, others questioned the practicality and aesthetic appeal of the pieces.
The creator of the collection, the brand ZNWR, justified the choice of bubble wrap as a creative alternative to traditional fabrics like velvet and satin. According to the brand, the goal was to cater to a public who wanted to stand out with a striking and unusual look on New Year’s Eve.
Despite the innovative concept, the price drew attention: each piece in the collection costs R$ 523.00. This turned the garments into not only symbols of innovation but also subjects of debates about the balance between fashion, functionality, and cost.
ZNWR’s boldness reinforces the idea that creativity in fashion knows no limits. It remains to be seen whether bubble wrap will influence future trends or if it will be remembered only as a passing extravagance.
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