Influencer Virginia has been announced as the newest ambassador for Jacob & Co., one of the most extravagant and coveted brands in the international high jewelry and haute horlogerie market.
Founded by Jacob Arabo, the businessman and jeweler known worldwide as “Jacob the Jeweler,” the maison built its reputation by combining precious stones, mechanical complications and high-impact design in pieces created for an audience accustomed to extreme luxury.
The announcement was made by Jacob & Co. itself on social media, in a post that highlighted the Brazilian’s bold and ambitious spirit. “At Jacob & Co., we have always stood for those who dare to dream bigger. Virginia embodies that spirit completely,” the brand declared as it celebrated the influencer’s arrival in its select group of representatives.
Virginia’s entry places the Brazilian in a territory already associated with names of enormous international prominence. Jacob & Co. has maintained a long-standing partnership with Cristiano Ronaldo, who has collections signed in collaboration with the brand, such as the Epic X CR7 line. Lionel Messi has also been announced as an ambassador for the maison, in a partnership focused on the development of exclusive watches. In addition to them, celebrities such as Jay-Z, Usher and Dwayne Johnson have already drawn attention by appearing wearing the maison’s million-dollar creations.
The values of the pieces help explain Jacob & Co.’s positioning at the top of the luxury market. The Bugatti Tourbillon, inspired by Bugatti supercars, was presented with a price of around US$ 340,000. Versions of the Bugatti Chiron Tourbillon can exceed US$ 300,000, while models from the Astronomia line are often listed at prices above US$ 250,000 and can surpass US$ 1 million depending on the version, materials and stones used. In an even more exclusive range, pieces from the Billionaire family have become ultimate symbols of the brand, with versions valued at up to US$ 18 million.
Virginia, in turn, joins Jacob & Co. as one of the Brazilian personalities with the greatest reach in the digital environment. Known for turning her routine into content, she has built an image linked to lifestyle, beauty, family, entrepreneurship and aspirational consumption, elements that speak directly to the universe of high-luxury brands.
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Source and images: @jacobarabo, @virginia / Jacob Arabo. This content was created with the help of AI and reviewed by the editorial team.
