While still celebrating her recently announced engagement to NFL star Travis Kelce, Taylor Swift once again caught attention—this time for her style.
+ Taylor Swift’s engagement ring stole the show with a stunning diamond
According to Luxury Launches, Taylor Swift was spotted wearing a Cartier Santos Demoiselle, a luxury watch set with diamonds and powered by quartz, estimated at $19,000.
This exclusive model combines history, elegance, and a contemporary touch that has won over fans and collectors.
A century-old legacy
The Santos Demoiselle has roots dating back to 1904, when Louis Cartier created the first Santos for his friend, aviation pioneer Alberto Santos-Dumont, who needed a functional wristwatch for flying. A century later, the Demoiselle model was launched, designed specifically for women and named after Santos-Dumont’s most famous lightweight aircraft.
The version worn by Swift features an 18k yellow gold case set with brilliant-cut diamonds, an elegant gold bracelet, a silver dial, and Cartier’s signature blued-steel hands. Powered by quartz, the square watch blends sophistication with watchmaking tradition.
Exclusivity and high demand
Although the Santos Demoiselle was discontinued years ago, its rarity has only increased its value among collectors. An identical model to the one worn by Swift was recently auctioned for approximately $19,000. According to GQ, the model has already begun to be nicknamed “Taylor Swift” in the watchmaking world, a rare achievement for a historic timepiece.
The Taylor Swift effect
Swift’s ability to turn items into coveted pieces is nothing new. According to Luxury Launches, the striped silk Polo Ralph Lauren dress she wore to announce her engagement sold out quickly, while a Popflex skirt disappeared from shelves in just 15 minutes, with more than 10,000 pre-orders placed.
Just as Alberto Santos-Dumont made the Santos an icon of design in the early 20th century, Taylor Swift has revived the Demoiselle for a new generation of fans and collectors, once again cementing her cultural impact and her power to influence luxury trends.
Source: Luxury Launches. This content was created with the help of AI and reviewed by the editorial team.
