Saudi Arabia is rapidly establishing itself as a world-class tourist destination, and there are plenty of reasons for it. With a rich culture, modern cities, and breathtaking landscapes, the country offers experiences ranging from paradise beaches and majestic deserts to vibrant urban centers.
+ 8 strange rules you must follow in Paris (yes, they exist!)
If you’re looking for adventure, luxury, or authentic cultural experiences, Saudi Arabia is the place to be. Based on over a decade of experience planning trips to the Middle East, here are the reasons why you should discover this destination now, along with the must-visit places.
Why visit Saudi Arabia in 2025 and beyond
Despite the growth of tourism, Saudi Arabia remains a relatively underrated destination, offering authentic experiences without crowds. In addition, several international events are scheduled for the coming years, making this the perfect time to plan your trip.
Unmissable events
- Saudi Arabian Formula 1 Grand Prix
- WTA Tour Finals 2024-2026
- 2034 FIFA World Cup
World Expo Riyadh 2030, with the theme “Forecasting for Tomorrow,” highlighting technology, sustainability, and social innovation.
Futuristic tourism projects
- Red Sea Project: Luxury seaside resorts focused on regenerative and environmentally responsible tourism.
- Neom: A futuristic city designed for sustainability and innovation.
- Trojena: Outdoor ski resort and village within Neom, planned for 2026 and set to host the 2029 Asian Winter Games.
Top tourist destinations in Saudi Arabia
Jeddah – culture and history by the Red Sea
Located on the shores of the Red Sea, Jeddah is known as the youthful soul of Saudi Arabia. Explore the historic center of Al-Balad, a UNESCO World Heritage Site with over 600 century-old buildings. The city offers impressive architecture, exclusive shopping, and diving in crystal-clear waters.
Where to stay: Jeddah Edition – Luxury hotel with a rooftop bar, private balconies, and location near the F1 track.
Riyadh – modern and cultural capital
The capital of Saudi Arabia is a dynamic hub of culture, gastronomy, and business. Discover fascinating museums, bustling souks, and taste traditional dishes like fragrant kabsa and crispy sweet knafeh.
Where to stay: St. Regis Riyadh – Contemporary stay with butler service, afternoon tea, and dinner on the terrace.
Diriyah – history and cultural heritage
Considered the birthplace of Saudi Arabia, Diriyah is just a short drive from Riyadh. Visit At-Turaif, a nearly 600-year-old mud-brick city and UNESCO World Heritage Site. Diriyah will also be home to the first Royal Diriyah Opera House, scheduled to open in 2028.
Where to stay: Bab Samhan Hotel – Combines Najdi tradition with modern luxury, a full spa, and diverse dining options.
AlUla – oasis of art and adventure
In northern Saudi Arabia, AlUla is a desert oasis filled with art, history, and outdoor adventures. Explore the Nabataean civilization at the tombs of Hegra, take balloon rides, or go horseback riding through the desert.
Where to stay: Banyan Tree Alula – Secluded resort with tent-style villas, private pools, fire pits, and activities such as stargazing and hiking.
The best time to visit Saudi Arabia
With futuristic projects, international events, and unique historical destinations, Saudi Arabia is a must-visit destination in the Middle East. Whether you seek luxury, culture, or adventure, now is the perfect time to plan your trip and discover a country that blends tradition, innovation, and unforgettable experiences.
Source: Traveland+Lisure. This content was created with the help of AI and reviewed by the editorial team.
